Posts in Strategy
OKR Check-ins: Making Consistent, Meaningful Progress

People hate uncertainty. Research has proven that people can experience stress and illness when dealing with ambiguity and obscurity. Our brain appreciates certainty the same as food, sex, and social connections. We humans are rather predictable creatures, ruled by genetics and time-honoured survival mechanisms. There are few things that give us more satisfaction than having a firm sense of control over our environment, safety, and working towards a goal (acting with purpose).

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