About

About Bart den Haak.

Bart den Haak is a prominent figure in the world of Objectives and Key Results (OKRs) in Europe. With over a decade of hands-on experience in applying and teaching OKRs, Bart is a renowned international speaker who inspires organizations to adopt this transformative goal-setting technique, which has reshaped the trajectories of tech giants such as Google, Facebook, and Intel.

Bart's expertise extends to coaching executive teams across the globe, including renowned organizations like Nike, ING, BinckBank (a part of SaxoBank), Mural, Leaseplan, Mambu, Backbase, and Bol.com, helping them harness the potential of OKRs. His coaching and education encompass both executive and operational teams, empowering them to fully leverage OKRs.

Holding a Bachelor's Degree in IT and Organisation Management, and a Master's Degree in Software Engineering, Bart boasts over two decades of experience in software engineering and Lean/Agile Product Development. This diverse background uniquely positions him to advise digital companies and their leaders on transformative operational changes.

After advising and coaching countless leaders and teams worldwide, Bart decided to share his extensive knowledge by authoring a comprehensive book that delves deeper into the nuances of OKRs.

Today, as the founder of "Moving the Needle," Bart collaborates with digital companies to define their most critical Objectives. He partners with executives, senior management, and Lean and Agile teams to fortify their existing methodologies with this cutting-edge goal-setting approach. Bart frequently shares his insights at public conferences and private in-house events, continuing to drive the conversation around OKRs and digital transformation.