The 10 most used KPIs that every CTOs in FinTech need to monitor and influence

Key Performance Indicators (KPI) often function as the main framework for the many metrics that your organisation collects or otherwise keeps track of. But which KPIs will actually help you answer the critical questions that will help your company increase revenue and reduce costs?

In short, all of your KPIs should be able to give you crystal clear answers to these three simple questions:

• Are we achieving our target or goal?

• Are we improving?

• What do we need to know to improve?

Based on my experience working with FinTech companies, my guess is that you might be falling short of the mark based on the above questions. Many companies don’t measure key metrics at all, nor do they have the correct baselines in place. They are lagging behind by several months, cannot connect metrics together and are likely analyzing ineffective data.

How this guide helps you

When it comes to software product development, there are hundreds of metrics you can keep track of, picking the best ones for you is an art. With the 10 KPIs presented in this guide, you can measure what matters. Use these as a starting point and select only a handful of them to monitor the performance of your organization. You can then extend and build upon them. Measuring these 10 KPIs can help you:

• answer the questions stated above

• prove what your gut feeling was already telling you

• provide clarity on what actually moves the needle

• remove the uncertainty of validating your decisions.

Download the PDF with the 10 KPIs that every CTOs in fintech product-led companies need to monitor and influence in order to improve their performance in 2021.

Since 2015, Moving the Needle has supported hundreds of leaders in B2B SaaS software startups and scale-ups, to identify their true north, set up processes to become autonomous, entrepreneurial and pragmatic in achieving their goal. I know first-hand about the struggles of managing a B2B SaaS company. I understand how difficult it can be to get to the core of what really matters and the boldness it takes to motivate everyone to focus on what’s needed to get there. Every company is unique and there is no cookie-cutter solution to every context-specific problem.

Beyond these 10 metrics, Moving the Needle has a vast library of metrics which might be even better for your specific situation. Interested in getting to know what actually helps you move your needle? Get in touch for a free Discovery Call.