Strategy execution, fixed. Alignment. Weekly progress. Results.
From the author of Moving the Needle with Lean OKRs. We install a light operating rhythm so teams achieve bold goals—week by week.
Limited Executive Briefing dates this month.
Here’s the problem
Let’s name it: the company needle isn’t moving.
Too many priorities, not enough focus.
Teams working hard, but not pulling in the same direction.
Strategy that looks great on paper, but stalls in execution.
Endless meetings and reports, with little visible movement.
Innovation stalls. The roadmap tilts to maintenance and escalations. Small bets don’t ship; experiments don’t finish.
Customers slip away. NPS/CSAT dip, churn nudges up, tickets pile up—“we’ll fix it next quarter.”
You’re not going fast enough. Decisions age in inboxes, dependencies slow hand-offs, and the week has no beat.
If that hits a nerve, you’re in the right place.
What we do
We install a simple operating cadence—one clear goal, a handful of measurable outcomes, and a Weekly-20 that creates evidence you can act on—so your teams move the needle every week.
Three ways we can help
Working with us is simple, clear, and designed to create momentum fast.
Needle Focus™ — Define
Pick the one goal that matters now, agree 1–3 outcomes, and set the rules of the road (Operating Blueprint™). 2 × ½ day, leadership only.
Needle Launch™ — Move
Put one team live so everyone can see how it works. Publish (right after the team finalises its goal & outcomes), run the weekly twice with the Leader in the chair, activate one lever, decide on evidence. ≈ 2 weeks per team.
Go to Needle Launch™ →
Needle Loop License™ — Keep Moving
Harden the rhythm for a full quarter. Clinics, audits, templates, and coach enablement so new teams can self-launch after W2.
How it works (Define → Prepare → Move → Keep moving)
Executive Briefing (90 min) — Feel the loop before you buy the map.
See the Weekly-20 run end-to-end, try two micro-exercises, and leave with a written Next Move.
Needle Focus™ (Leadership Kickoff — 2 × ½ day) — Define the needle.
Decide the company goal, frame 1–3 outcomes, surface key 6D gaps, and draft your Operating Blueprint™ (cadence, decision rights, scoreboard standard, publishing). No dashboards yet.
Setup (part of Launch — no separate page) — Make it click without rework.
Needle Leader Training & Certification™ (1 day) so Leaders can host the weekly without us.
Rollout Design (1 day) to turn the Blueprint into a real plan (which teams, when, how).
(Optional) Drafting Sprint (2 × 1 day) if leaders draft first.
If basics (data/decision rights) aren’t ready, we do a short Foundations fix.
Needle Launch™ (≈ 2 weeks per team) — Make a real move.
Publish right after each team finalises its goal & outcomes. Run the weekly twice (Leader in the chair). Activate one lever. Decide on Evidence or Elimination™. Pass the W2 Activation Audit.
Needle Loop License™ (operating subscription) — Keep moving.
Monthly Clinics, Quarterly Audit (Needle Score 0–5 + Top Fixes), templates, Decision Day support—and coach enablement so new teams can self-launch without adding meetings.
See Focus · See Launch · Join the Loop
What you get (in weeks, not quarters)
Clarity — one focus the whole org can repeat.
Alignment — leaders and teams pulling in the same direction.
Execution — visible movement every week.
Evidence — decisions based on signals, not opinions.
Guardrails — NPS, reliability/SLOs, compliance, margins stay protected.
With or without OKRs
Already using OKRs? We remove the theatre: plain language, one page, and a 20-minute weekly that selects a manageable set of moves (supporting behaviours or small experiments) based on what the data shows.
New to OKRs? Skip the buzzwords. Name one outcome that matters, set a tiny scoreboard, and start a weekly you can actually keep. The rest can grow later.
Results
Typical outcomes
Revenue durability up: NRR +4–8 p.p. within 1–2 quarters; churn down.
Faster activation: time-to-first-value −15–30%; onboarding conversion up.
Smoother delivery: lead time −25–45%; deploy frequency ×1.5–2.5; MTTR −30–50%.
Less overload, more finish: WIP down; completion rate up within two cycles.
Alignment at scale: one focus goal, a few measures, one weekly rhythm across 10+ teams.
Time-to-Value −22% in 8 weeks • NRR +6 p.p. in two quarters • Lead time −35%, MTTR −40%.
Who this is for
Leaders of digital product organizations — SaaS, platforms, services, and multi‑team engineering orgs (10+ teams).
Also works beyond software: finance, health, logistics, public sector.
Not sure?
What clients say:
Testimonials
The book: Moving the Needle with Lean OKRs
The book that shows what most goal-setting trainings miss: how to actually achieve them. OKRs without the theater. The playbook I use with clients to turn goals into action. One clear objective, a few measures, a light cadence with weekly reviews and small bets that learn fast.
About Bart den Haak
Author of Moving the Needle with Lean OKRs. I help leadership teams move the needle on purpose—from strategy to results—with a rhythm that still works after the slides are closed.
No obligation. If we’re not a fit, you’ll still leave with next‑best steps.
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