You want your company to grow. That desire could be driven by shareholders and investors, your own ambition or your exit strategy. So what do you do? You hire a bunch of growth hackers to get your inbound and outbound marketing up to speed, hire some killer sales reps and do some pricing tricks. This is a nice recipe if you want to grow your SaaS fast in its early days. After you have overcome some of the growth crises, you’re now a mature mid-sized SaaS company. Then something happens.

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